English - College Writing - Rhetorical appeals - ethos, pathos, logos - Three Appeals

3 boxes: ETHOS (credibility/character), PATHOS (emotion), LOGOS (logic/evidence). 18 persuasive techniques to sort: ETHOS: 'As a Harvard professor...' 'With 30 years of experience...' 'Endorsed by the American Medical Association.' 'I've personally witnessed...' 'Trusted by millions.' 'Award-winning