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5 boxes for hook types: QUESTION, SURPRISING FACT, QUOTE, SHORT STORY, BOLD STATEMENT. 10 hooks to categorize: (1) 'What if you could live to be 200 years old?' (Question). (2) 'The human brain uses 20% of the body's total energy.' (Surprising fact). (3) 'As Einstein said, "Imagination is more impor

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